Overview
The goal of this project was to create an event environment for a pop-up bar, accommodated by a banner and two kiosks. I was challenged with creating a brand system and applying it to a physical space.
To make this process easier, after making my brand system, I applied it to a brand look book to get a better understanding of what it would look like physically. With this booklet, it made it easier to create my banner, kiosks, and pop-up bar.
The brand that I came up with is called the Tipsy Cocktail Lounge. It was inspired by nightlife, the feeling of getting a little buzzed, and has a loose retro aesthetic.
Logo Sketches + Moodboard
During my research, I was inspired by the dizzy illustration and wanted to base my logo off of that. I was also inspired by retro logos and bars illuminated by neon lights.
Brand Process + Development
While developing my logo, I originally wanted to use a capital T, but I changed it to lowercase because it gave the rings a more believable depth. I also decided to stay with classic looking star shapes to have a stronger call back to dizzy rings.
Additionally, I decided to connect the 'T', 'I', and 'P.' This became inspiration for my pattern. Because I connected these letters, the 'I' became harder to read, so I had to be strategic with my positioning of the stars, allowing one of them of become the dot of the 'I' and making it readable again.
Brand Look Book
Before jumping into my event environment, I created a brand look book to explore what my brand could look like on something physical. I made an eight page booklet, incorporating my colors, pattern, icons, type, and imagery in different ways.
The pink was inspired by neon lights illuminating dark spaces, and I decided to limit my use of pink to the imagery. I also applied a grain, which was inspired by the feeling of getting a little buzzed when having a drink. The purples and blue were inspired by nightlife. I also kept the same loose retro aesthetic going.
Banners
After completing my brand look book, I then translated that into a set of banners to promote my pop-up bar. I had to make sure each banner paired well when looked at from different directions.
Kiosks
After getting a good grasp of my brand, I was ready to start making my kiosks that would be apart of my event environment. The first is a wayfinding kiosk based on my logo mark which would be placed outside the entrance of my pop-up bar. My other kiosk is a shelf that is based on my pattern which is hung inside my bar.
Event Environment
After making my kiosks, I was ready to create my event environment. This process was made easier using my look book as inspiration.
To better emphasize night life, I relied on neon lights to create that kind of mood. Initially, the lighting only came from the neon sign and two ceiling lamps. The lamps didn't provide enough light, so it was too dark by the round tables. To solve this, I decided to illuminate the glasses on my wall kiosk to give a bit more light.
The graphics on the wall were taken from my look book. I chose to use Mid-Century Modern style chairs and a dark wood bar counter so it didn't take attention away from the walls and other details. To make my bar feel more real, I added some glasses, bottles of alcohol, and a beer tap.
