Objective
The goal of this project was to create a brochure giving a six step explanation on how to do something. Each step required its own icon with accompanying graphic elements, as well as an explanation to clarify instruction.
The brochure needed to open in order starting from step one to step six, as well as a front and back cover.
My Approach
I tasked myself with creating a guide on how to keep an indoor cat happy. Many cat owners are often unaware of how to properly entertain their indoor cat. This can cause them to act out, become depressed, or try to escape outside. Keeping your beloved pet mentally and physically stimulated will keep them healthy and safe.
Sketches & Inspiration
While looking for inspiration, I came across Hello Kitty posters and wanted to create something similar. I wanted to include cute elements surrounding the cat in each step like seen in the posters. I decided to include a different toy animal that cats are typically attracted to.
Color & Type
I used green, pink, and blue pastels to keep the sweet aesthetic. As for the cat, I gave it a solid charcoal color to help it stand out from the busier design elements.
As for the type I used Giulia for its rounded and cute characteristics.
